Worked it out, close!

Hi @sleighty

• The first “Website event” box is designed to consider websites that can be much larger than a single landing page like Unbounce. So you can use the same pixel to organize your data across similar events on multiple pages.

An example would be from your URL: “test.testpage.com/smelly-cat-its-not-your-fault”

You would include… “smelly-cat-its-not-your-fault”

• The second is so you can build data based on an actual dollar amount. Or any monetary value that you know is gained from a conversion. Ideally you would know this from other historical data you already have. I think in your case, you can just leave it blank.

Hope that helps 🙂