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I’m trying to track visit metrics like bounce rate for multiple variants of a page. I have Google Analytics integrated, but it only shows the bounce rate for the page in general and does not break it down per variant.

I have integrated GA via GTM, not directly. I have looked up in the “Behaviour > Site Content > All Pages” and “Behaviour > Site Content > Landing Pages” but I don’t see my different variants & relevant data.

Is there a way to find the data?

Hi @Isabelle,


You would have to either use Unbounce’s GA integration or modify your GTM to capture the page variants.


Here you can find a bit more information about GA and Unbounce.


Best,

Hristian

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