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I see various options to set the definition of a conversion.


If I have a button with the action to Send An Email; I think that should also be an option as a definition of a conversion.


Is there a way to do this?

Good question. In general, conversion tracking is best handled outside of Unbounce, using a tool like Google Analytics. While Unbounce would be “triggering” the conversion, you would see reports on different conversion events and goals in Google Analytics. That way you’d have complete control over how each conversion is defined and tracked.


This involves familiarity with events and goals in Google Analytics, which can be explored here: https://documentation.unbounce.com/hc/en-us/articles/203509974-Integrating-with-Google-Analytics

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