Hey @dr611, good question!
Think of your popup as if it were a page of its own. You and I know it’s a popup, but the pixel doesn’t.
The popup will require the base pixel code, which you can re-label if you wish to (i.e. base code triggers “pageview” for the page and “popupview” for the popup).
Does your popup have a form? If so you’ll want to track the conversion as well. In the confirmation box section of the popup, install both the base code + the event code for leads, separately. Re-label it as well (i.e. “lead” can be “popuplead” instead).
Hope this helped! Please let me know if I wasn’t clear in my explanation.
Cheers!
Thanks @jonathan!
The popup is a form, and it’s structured as a question with 3 answers – each is a button. It’s an exit survey asking “Did you buy it? (from the offsite domain I sent you to as a lead…)”. The 3 answers are: yes, no, not what I was looking for.
I want to fire a different FB event based on the answers, so I can segment the users based on their answers. I was thinking of using the FB event CompleteRegistration (because we’re not using that one for anything else), and giving each answer a different value.
Is there a better solution for tracking these “conversions” on the form?
Is there a way to have a 4th segmentation of the users who see the form – eg., they did not answer question on form because they closed it or it’s been 30 minutes without a response.
The FB event code I was thinking of using would be: (note the different value for each button click):
<script>
$(document).ready(function () {
$('#lp-pom-button-22').click(function() {
fbq('track', 'CompleteRegistration', {
value: 1.00,
currency: 'USD'
});
})
});
$(document).ready(function () {
$('#lp-pom-button-23').click(function() {
fbq('track', 'CompleteRegistration', {
value: 0.50,
currency: 'USD'
});
})
});
$(document).ready(function () {
$('#lp-pom-button-24').click(function() {
fbq('track', 'CompleteRegistration', {
value: 0.00,
currency: 'USD'
});
})
});
</script>
Re-label it as well (i.e. “lead” can be “popuplead” instead).
Is this how we create custom events? When you say “re-label”… do you mean in the base code…
change this:
fbq(‘track’, ‘Pageview’);
to this:
fbq(‘track’,‘UnbouncePopupView’);
Good questions! Do you have a Thank You page for every answer? The easy way would be to trigger a different pixel event on every Thank You page + an event for those who simply view the popup.
Re. re-labeling: Yes exactly! This will create a custom event (but not a custom conversion). If you want to optimize for that event or attribute it to your campaigns, you’ll need to create a custom conversion for that event!
I really need help in creating an event Lead on button click. Here’s the scenario. The customer has to enter a zip code, then click Submit. The Submit button needs to be tracked whether they entered a valid zip or not. A modal (popup Form is used in this landing page). I could hardly figure out how to do it. I am new in creating FB Lead events. Thank you very much for the help.
