Hi there,
I have a landing page that’s looking very nice in white. But when dark mode comes (for example android phones) I see the conversion rate going down (which is normal, my logo is with white background, the colors don’t really match the black background etc).
Are there ways to avoid this? It would be great to get to know how you handle it.
Best regards,
Bart
Hi
One potential workaround, however, is to build a second variant that is visually compatible with the Dark Mode feature and use Unbounce’s Smart Traffic feature. Smart Traffic looks at factors such as geographic location, timezone, browser, mobile/desktop and operating system, and sends customers to the variant most likely to convert based on previous data. Therefore, if over time Smart Traffic recognizes that the dark mode design shows a higher conversion rate on Android devices, it will naturally send that variant out to incoming Android users. I recently hosted a Smart Traffic Webinar with two of our Agency Partners if it’s of interest.
While it’s not a perfect solution for what you’re looking for, it may be a workaround to help offset the decline in conversion rates. Let me know if you have any follow-up questions on this.
No account yet? Create an account
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
