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Why are there 3 different types of call tracking (Calls from ads using call extensions or call-only ads, Calls to a phone number on your website, Clicks on your number on your mobile website)?


The two that are confusing to me are the mobile vs calls to a phone number on your website - shouldn’t those be the same?


If someone on a mobile device clicked on the ad and called, would it be tracked using the “Calls to a phone number on your website” tracking code?


And do I need to set up conv tracking for both?


Thanks,

Austin

Hi Austin!


All of these are different actions.


Calls to a phone number on your website could be from a Desktop visitor who is dialling on their mobile phone or office/home phone.


Are you using call tracking software?


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