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Hello! We are using Unbounce on our site for Popups, the script is installed via GTM.

I am trying to figure out how long the cookie duration is for the trigger frequency. For example, if we have a popup that is triggered after a delay of 10 seconds with frequency ‘Show once per visitor’ - how long is that visitor cookied before they would be considered a new visitor and trigger the overlay again?

Unbounce support has responded:

the cookie that tracks this expires after 180 days. This means that with the setting ‘Show once per visitor’, the visitor won’t get the popup again for 180 days


Answered my own question 🙂 but thought someone else might find this helpful.


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