Conversion Tracking After Shopify Purchase From Unbounce

  • 21 January 2024
  • 2 replies


I’ve been trying to find the answer to this but for some reason there isn’t a clear answer 😫


Thank you for your patience as I’m still a baby when it comes to this...


I want to utilize Google Ads to track conversions from the final Shopify purchase that comes from my Unbounce landing page. From my understanding, since I currently use a sub-domain, I don’t need to utilize cross domain tracking?


What is the process to set this up so that my google ads is tracking conversions correctly?


My funnel currently looks like this:

google ads → Unbounce landing page ( → Shopify checkout ( → Purchase


Thank you!!!

2 replies

Userlevel 3

Hey @Hakka Productions, thanks for posting! 👋


You can find out how Google Ads Conversion tracking works in Unbounce here:


Please feel free to reach out to our support team if you need any extra help with the setup, you can find out how to reach us here:


Have a great week ahead! 

There are two ways to set up conversion tracking for Shopify purchases originating from your Unbounce pages:

1. External Conversion Tracking with Shopify Order Status Page:

This method is simpler but requires both your Unbounce page and Shopify order confirmation page to have the same root domain.


  1. Log in to your Shopify store.
  2. Go to Settings > Checkout and Accounts.
  3. Scroll down to the Order Status page section.
  4. In the Additional Script box, paste the following code:


var _ubad = 'PAGE-DOMAIN-ON-UNBOUNCE'; // Replace with your Unbounce page domain
var _ubaq = _ubaq || [];
(function() {
var ub_script = document.createElement('script');
ub_script.type = 'text/javascript';
ub_script.src = '//' + _ubad + '/_ub/static/ets/t.js';

Use code with caution


  1. Replace PAGE-DOMAIN-ON-UNBOUNCE with the actual domain of your Unbounce page.
  2. Save your changes.

2. Google Tag Manager with Enhanced Conversions:

This method offers more flexibility and data capture but requires setting up Google Tag Manager (GTM) on both Unbounce and Shopify.


On Unbounce:

  1. Install Google Tag Manager on your Unbounce page.
  2. Create a "Conversion Tracking" tag in GTM triggered on your "Thank You" page after a successful purchase.
  3. Use the "Google Ads Conversion Tracking" template and enter your conversion action ID.
  4. (Optional) Configure Enhanced Conversions to send additional user data.

On Shopify:

  1. Install Google Tag Manager on your Shopify store.
  2. Create a "Page View" tag triggered on the order confirmation page.
  3. Set the "Enhanced Conversions" option to "Yes.".

Additional notes:

  • Ensure your Unbounce page and Shopify order confirmation page have the same currency settings.
  • Test your conversion tracking thoroughly before relying on its data.
  • Refer to Unbounce and Google Tag Manager documentation for detailed instructions based on your platform and specific needs.

I hope this helps! Let me know if you have any further questions.

You can reach out to us for help here: