Hi!
This is the Unbounce Community.
You can ask or answer lots of different types of questions about digital marketing in our community, but in this particular thread, I want to know…
Who are you? What’s your name, job, what are your interests? And what marketing problem are you struggling with right now?
If you’re open to sharing your problem, Unbounce employees and community members will do everything we can to help you out. There’s no judging. We’re all friends here 🙂
Thanks for the advice Brad! I’m going to check it out right now. My life is incredible, it took a lot to get where I am (not necessarily work, but heart), and I want to help others get the incredible lives they deserve too. I love to travel out west, and in the winter I love to stay near Crystal River, Florida and kayak with the manatees and dolphins. :o 
Hi Anisa! Thanks for checking in here 🙂
Thought I should let you know up-front that Unbounce, as a service, cannot host adult-only content (as explained in our Terms of Service: http://unbounce.com/terms-of-service/). That doesn’t mean you couldn’t make landing pages for your products using Unbounce, but you would have to steer clear of using imagery that could be considered pornographic or inappropriate for minors. Not sure if you are even using Unbounce, but I wanted to be transparent about this.
This is likely an issue you’re going to run into often, as Google AdWords and other digital marketing mainstays frequently have policies that will restrict your ability to market your products. You’ll have to get creative.
I can’t say this is a particular area of expertise for me, but consider looking into online communities you can get involved in and YouTubers or podcasts that cover a relevant niche.
Hi Mia! Welcome to the community.
Gating content can be an effective way of gathering leads, but you’re right that you need to build interest first. Content marketing has been an incredibly lucrative strategy from Unbounce, but we provide a lot of un-gated content as well that has helped us build trust with our readers and customers. (And also, we just love to share marketing knowledge Ñ more empowered marketers is better for us, in general!) So one avenue to consider is producing some freely available content to generate interest.
You can also consider promoting your gated content with pay-per-click advertising. If you can target the right keywords and provide content that clearly addresses the searcher’s need, it could be very effective. You should check out our book on PPC advertising if this interests you: http://get.unbounce.com/ppc-landing-page-guide/?_ga=1.253762880.957452112.1461341579
One thing I would stress is that content marketing is a long game. It can take many months to show real results; you need to commit to producing great content, constantly. You may want to check out some posts from the content marketing section of our blog: http://unbounce.com/content-marketing/
Best of luck!
Hi Unbouncers,
In this community I feel like quite an “odd bird.” My company designs, builds, and installs retail displays, fixtures and environments - in the physical world.
We are a third-generation, family-owned company, and over the course of the last 80 years or so have built a comprehensive network of relationships with world-class brands and retailers, with our business primarily coming from word-of-mouth referrals. As a result, digital marketing simply hasn’t been on the forefront of our efforts.
Although I’m loving the insights I’m discovering through guidance from speakers at CTA16, I am feeling pretty overwhelmed, which is kind of what some of the speakers were talking about: everyone keeps producing more “content”, top 10 lists, professional’s guides, etc., making the massive pile of articles I need to dig through larger and larger.
I’m currently in the inquiry of “where to begin?” and “what’s actually worth my time?” knowing that my team is small and the potential growth from using these tools is pretty huge.
Looking forward to learning more!
Niki Rhodes
www.pdinstore.com
+4
Hi Niki,
Welcome to the Unbounce community! CTA16 was fantastic! Who was your favorite speaker?
This forum is a great place to begin when it comes to landing page design, optimization, etc. Curious, what role does Unbounce play in your business? Are you actively using it to develop pages?
Have a great day!
Hi Nicholas,
Favorite speaker: I think it’s a tie between Mackensie and Michael.
Role: We don’t use Unbounce yet!
+4
Hi Niki,
Those were some fantastic presentations for sure.
Well hey, if you’re thinking about using Unbounce, it’s a solid product all around and I highly recommend it. If you have any specific questions about anything Unbounce related, feel free to ask!
Regards,
Hey Niki! Welcome to the community.
One of my previous jobs was at a large toy manufacturer and we relied a lot on custom in-store displays for tons of our product lines. In-store retail and merchandising is an industry that’s been fairly resilient to the Digital RevolutionTM compared to others, but it will definitely be transformed as all others have been. So it’s good that you’re thinking ahead!
One of the huge advantages of modern digital marketing is the ability to capitalize on intent. Word of mouth is amazing, but if someone hasn’t heard of you by the time they’re looking to address their need, you likely won’t be able to get their business. But with something like search marketing, you can reach people in their time of need by, say, having ads that appear on Google when someone searches for “in-store display” or related keywords. (I looked them up and competition for these keywords is actually pretty low!) Or using Facebook ads to target retailers and audiences that look like retailers. (Lookalike audiences on Facebook are really cool, so check those out.)
These are just two things you can consider and there’s even more to think about, like using content designed for retailers and brands to collect new leads and build an email list, or using un-gated (no sign-up form) content to build your reputation and increase your organic search rankings. And that doesn’t even touch the potential of email marketing.
So … yeah, it’s super overwhelming. But don’t worry. You got this!
Hi Niki,
Glad to hear you came to the CTA Conference!
I know exactly what you mean about things being overwhelming. The downside of content marketing being really popular is that there are a bajillion articles to sift through. My advice is to start by asking yourself (or better yet, your customers) “where would retail stores in our area go to look for our services?”.
The answer may be something online like Google, or it may be offline trade shows or word of mouth. Whatever the answer is, that’s where you should start! Consider actively ignoring advice on other channels that don’t show up at the top of that list, so you don’t go crazy 🙂
Hi, I’m Stephen from Hong Kong.
I’m a web developer recently turned entrepreneur. Just recently quit my web dev job and started really diving into digital marketing, as I realize making a successful internet product is probably 10% coding and 90% marketing.
I’d like to become really good at all aspects of digital marketing to allow myself to create a product and market it well. It’s my dream to work on my own internet business full-time and make a good living.
I’d probably also want to do digital marketing consulting for others to really sharpen my marketing skills as well, and get some quick wins to keep some food on table.
My challenge currently is starting at point zero at the moment, it’s sort of the chicken-or-egg problem. With no past success or case studies, I’m not sure how to get clients. With no clients though, I’m not sure how to get more practice and more success / case studies. My only current thought is doing some free work.
If Corey, or anyone has any suggestions or advice for me, I’d love to hear! Thank you.
Hi Stephen,
Great to meet you!
There’s a bit of irony in your question 🙂 You’ve recognized that you can market and sell a product that isn’t very robust (10% of the effort is dedicated to it).
However, when you’re serving clients, your product is your reputation. Because you don’t have a reputation, you can’t get clients. My advice is to fake it 'til you make it. Seriously consider what kind of clients you want. Study them. Get to know their needs so well that your pitch demonstrates you know your stuff and simply omit case studies in the beginning. Charge what they would expect to be charged from someone who’s confident in their skills. If they ask about case studies, just say with confidence that you’re trying something new, so you don’t have any case studies that would be relevant. Nobody’s going to mind that you’re faking it if you actually follow through and do a great job.
You’ll lose more pitches than if you had case studies, but you can get clients without them. As you get clients, make case studies and add them into your pitch.
That confidence is important though… and if you don’t feel confident enough to fake it, you might want to do some free work to get your skills up. Just don’t fall into the trap of doing small jobs forever 🙂
that’s some great advise, thanks a lot!
Hi, I’m Sadhana from India.
I found unbounce when I subscribed to a webinar. I’m about a month or so old into digital marketing, conversions and SEO. Excited to learn!!
+4
Welcome to the community, Sadhana! As you’ll see, it’s a great group to jump into, especially when you’re just getting started.
So, where do you see Unbounce fitting into your marketing plans? Are you already using the platform?
Have a great day and talk with you soon,
Hi everyone,
I’m J’Que from Trinidad and Tobago, a twin-island country in the Caribbean. I’m a young marketing professional, just starting out in the field. It’s my passion so I typically devour any content created in the name of marketing. Unbounce seems like a good source of relevant information and I love how much personality the brand has. Keep the communications flowing.
Regards,
J’Que Williams
Feel free to connect with me on LinkedIn: www.linkedin/in/jquewilliams or visit my personal website: www.branded.me/jquewilliams
Hello
My name is Christiaan. I’m from Belgium and I have an agency called Straight.
I follow Unbounce already a long time, but I didn’t try it yet. As my agency is still evolving to a digital agency, there must be possibilities to work together in some time.
Have a great day
Christiaan Van Mieghem
Welcome to the Unbounce community, Christian! For any campaign where you’re driving traffic to a webpage to get conversions, you’ll definitely want to use landing pages. When it comes time to build one, I hope you’ll give Unbounce a shot. 🙂
+4
Hey Christiaan,
Welcome to the world of Unbounce! While this community is awesome, the real magic is in the Unbounce builder, so I encourage you to try it out. It has completely revolutionized my small agency, to the point where we focus primarily on Unbounce landing page design work and conversion rate optimization these days.
If you’re doing any type of agency-based campaign work for clients where they need a landing page, as Brad mentioned, Unbounce is the way to go.
Hope to see you on the forums and if you ever want to chat about Unbounce and the agency environment in more detail, give me a shout.
Thanks for the kind words, Nicholas 🙂
Good morning Nicholas
Your message is truly inspiring. When I start with Unbounce I will give you a shout.
Many regards
Christiaan
Hello Unbounce family
My name is Polina and come from Tallinn (capital city of Estonia, Baltic States).
I have a Master degree in Arts (music) and after graduating decided to study again and now I am doing a Bachelor degree in Business Administration, Tallinn University of Technology. Would like to go deeper in Marketing, especially B2B marketing to business clients. Company I work in at the moment deals with operation management, process optimization, Lean thinking implementation in Manufacturing and legal services. I am totally new in this and like to learn, get new ideas and differentiate from others.
Got great help from articles about how to build up a commercial campaign and make a landing page. Yet it is my first serious job assignment, I will try to do my best and read more from your articles. Hope it works 😉
Thanks a lot and wish you strength, a lot of ideas and joy from what you do
Greetings from Estonia,
Polina
Marketeer in Lean Enterprise Estonia
Welcome, Polina! Be sure to check out the Resources section of Unbounce.com as well Ñ there are a few short ebooks available that dive deeper into certain topics than articles on our blog.
Greetings!
I’m Kristina and I work with a smaller digital marketing agency in Mississauga, Ontario, Canada. We are a full service agency called Candybox Marketing, that offers the whole kit and caboodle to our clients. From a fresh new website, to search engine marketing campaigns, to email marketing, to building landing pages with Unbounce.
I personally am responsible for creating sweet campaigns and create targeted landing pages for our clients. As you mentioned in your email, feedback is the only way to learn. Some of our landing pages work out amazing, like increasing from a 3% conversion rate to 35% with a simple redesign, while others not so much.
Any tips, advice or even having a specialist take a look at some of the landing pages that are not working out so well, would be a great help!
Stay sweet,
Kristina
Greetings Unbouncers! I am Aaron Lee, CEO of Illuminati Studios, a digital marketing agency in Miami, FL. We are long time users of unbounce and we currently have about 2500 separate pages running. Love the platform and it has been instrumental in helping us grow our new franchise marketing service, http://mylocallight.com. We just landed on the Inc5000 list for the second time in a row based on growth of this division. Thanks for helping be part of that growth!
With so many pages, Here’s the number one feature I’d love to see added into Unbounce - shared resource library. Basically we really need the ability to have common page objects shared across hundreds of pages at the same time so that we can update them from a single source. Similar to how the script manager works currently, but applied to HTML content.
First of all, thank you for the authentic email. It made me want to connect.
Our problem is a messaging problem. Once we figure this one out, it makes sense that designing a landing page focused around the right CTA is the next step. While we figure out what the messaging should be for our Sensory Enrichment TherapyTM we are still churning out landing pages, trying to incorporate the principles you teach us.
As Content Production manager, I have subscribed and unsubscribed from my fair share of conversion techniques mailing lists. Unbounce is the only one I am still subscribed to and I am pleased with that, especially with emails like Brad’s latest.
Thank you 🙂
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