Which Variant is most effective at driving sales, not just clicks

  • Question
  • Updated 4 years ago
How can I determine which variant drives the most sales, not just the most clicks to the shopping cart? Clicks are great, but if they are not converting, I need to know that.

I have multiple variants of a page running and I can see in UB which variant of a given url is the best for driving clicks but what I really need to know is which variant drives the most sales.

Is there any tool, free or paid, that would let me know which variant of a given url is the most effective sales driver?
Photo of Gordon Gould

Gordon Gould

  • 23 Posts
  • 1 Like
  • hopeful

Posted 4 years ago

  • 4
Photo of Carter Gilchrist

Carter Gilchrist, Director of Product & User Experience

  • 764 Posts
Official Response
Hey guys, yes this has already been rolled out and somehow this Get Satisfaction thread was missed when we announced it. Here's the article on how to get started with the conversion tracking script:


Sorry we didn't update this thread sooner.