jpserra

jpserra

I’ve been a video producer and director for over 15 years now. I’ve always produced videos for other companies (mostly multinationals) but very rarely for myself.

I’ve recently partnered with my wife, who’s a birth doula, and we came up with an online birthing class video series.

It took us a year and a half to do the pre-production, the shoot, the post-production and the website. We ended up releasing it to the public in May 2020, right in the middle of the pandemic. It was good timing because parents-to-be had no choice but to take online classes since in-person classes were no longer available.

Since the release of my online birthing classes, I’ve learned a lot about marketing. And this is why I ended up here: to learn more about how to design landing pages that convert!