Your Experience With Using Coupons & Vouchers?

What has peoples experience been with using Coupons and Vouchers?

I am assuming they will increase conversion rates - but have you found you get a worse lead quality.

Cheers

Hey @Cameron_R,

As with most things dealing with conversions, the answer is: it depends :wink:

Coupons can be helpful to move first time users/buyers to making that purchase decision but they can also backfire. Devaluing your product or service.

It also depends on your particular market, competition and how price sensitive your customers are.

If you have the traffic, ideally you would test it but you have to keep in mind that immediate conversions are just part of the equation. You’ll have to keep an eye on lifetime value of these new “discounted” customers.

Best,
Hristian