I’m driving traffic from Google AdWords to an Unbounce page (white labeled sub-domain). Ultimately, traffic is clicking through to our primary domain/website.
Here are my issues:
- How can there be multiple page views per session reported in Google Analytics when the only links take you away from the page?
- Why is the bounce rate not 100% because they enter and leave from the same page?
Has anyone experienced this issue before and have some answers? It is hard to report when our numbers are all over the place and not consistent.