Jordana here, Product Manager at Unbounce!
We know that it’s pretty common for those of you in Ecommerce to use landing pages as an alternate product page outside of your website, and while I think we are fairly knowledgeable about marketers and marketing in general, I am seeking to learn to more about how marketing for Ecommerce works for you.
One question I’m super curious about, is what’s your average lead time for campaign planning, particularly the all-important Thanksgiving/Black Friday/Cyber Monday/Christmas season? For instance, do you plan your holiday campaigns months in advance, or just the week before?
- 6+ months ahead
- 3-6 months ahead
- 1-2 months ahead
- less than a month ahead
Feel free to go into as more detail in the comments below . We really appreciate your feedback here, as it helps us validate the ways we shape our product. I you’d be open to talking more about what you’d like to see in Unbounce as an Ecommerce customer, please shoot me a DM!