You know, one minute you’re reading great blog posts about remarketing using Google’s Smart Lists. Then next second you’re reading about AdRoll being better for remarketing because it can remarket to Google’s audiences AND Facebook audiences. I say, hmm, let’s just go with AdRoll so I create these remarketing campaigns on one platform instead of two.
Then I see how we can leverage content marketing and see that if we give away ebooks for download, we may be able to get emails so we can throw them in a marketing automation engine.
My brain is on overdrive thinking, ok, I drive initial traffic with paid Google Adwords, Facebook, Twitter and LinkedIn campaigns, then I show retargeting ads to the “abandoners” showcasing particular content rather than an ad that makes them go back to the same landing page and I’m thinking whoa, that’s such a great idea!
Fast forward to my brain now being full of these create scenarios and I begin the get scared. Why? Because I’m starting to think of the logistical nightmare it would be to create all of this.
But then, what if I had a great plan, a flowchart that shows the steps and also keeps me on track for UTM parameters - this logistical ‘nightmare’ just becomes a set of todos and I can be on my merry way!
Like Abraham Lincoln said: “Give me six hours to chop down a tree, and I’ll spend the first four sharpening my axe”.
To create this strategy, I don’t know where to start! I’m sure many of you have come to these cross-roads and to those of you who say “just get started” - you have no idea what kind of a spaghetti clusterf–k you’re getting into when there’s no rhyme or rhythm to your marketing plan.
So my question is did you guys use some form of template that walks you on how you can bring
- PPC, Organic (Acquisition)
- Content Marketing (Acquisition/Nurture)
- Marketing Automation (Nurture)
etc all together so everything works harmoniously without overlap?