The biggest blocker for me is usually how bare-bones the analytics are with Unbounce. I can’t see whether a variant bombed because mobile traffic hated it and desktop loved it, or any sort of geo information.

Siento que faltan mas herramientas para poder medir y así para poder optimizar bien
por ejemplo: tiempo de duración en la landing… mapa de calor…
Podría leer la UTM para saber cuál es el canal que falla, en una de esas el comportamiento es distinto dependiendo de donde viene el cliente.
Y lo que dice Jeffp es muy cierto… que entregue estadísticas móvil vs escritorio.
Thanks!

I answered, “Other high-priority tasks get my attention” - but it is really time in general (as far as I see it).

Gathering materials needed to start can be a difficult task, even if we just talk about landing pages. You need a research period, brand standards (if you’re lucky), content, graphics/photos (not stock photos hopefully), CRM hookups, custom scripts (if needed), QA, internal and client approvals (that one can take a really long time 😅). The same goes for ads as well! Then once you get established, there is of course ongoing reporting and maintenance. So then to optimize, you need to begin with again research and analyzing.

I am very fortunate to have a team of hard-working people with experience to knock these out, but starting out can be tough. Developing a thorough process can keep you on track!

Gah I’d love to have a date range tool for analytics… sometimes I need to test my live pages or I’m changing a traffic source. But, I don’t want to have to delete ALL of my data for my pages. I’m stuck between resetting to zero or having dirty data.

Right now it’s all or nothing.

I know this may sound controversial. But, I believe many others feel this way, or have felt this way at least a few times. It’s difficult to want to say this because you may fear how it makes you look like a professional when working with clients on a day-to-day basis. But, I believe one of the biggest and often ignored blockers are your clients or boss - there I said it!

There’s this belief that because someone or an organization has signed on to have you do work for them that they automatically trust you. Yes, there is absolutely a sense of trust involved in boarding a new client or getting a new job, but that is only the first hurdle of trust. Once the work begins you need to find a way to build a solid relationship with your clients and colleagues so that they trust the decisions or recommendations you are making are valid, worth testing, and potentially may yield successful results. After all, it is their money and time.

I’ve worked for many agencies, I’ve run a few, and even been the in-house guy. I have myself and seen others get blocked simply because a client or boss is afraid, against the idea for whatever reasons, or may not even understand what is it is that needs to be done to optimize. Let’s be honest, there is a risk with every test, and a lot of people just don’t want to take risks.

All of the above come to cost and knowledge. Getting people to believe that you know what you are doing or talking about and that it is worth spending the money on it. That is the most difficult task any of us will face.

This doesn’t really answer your initial question “how can we help” but I think it is worth considering. Maybe the answer is, how do we pitch that Unbounce is the tool that can help accomplish all these things and more?

Touché!

And I would agree entirely … how?