What gets in your way when you're optimizing your campaigns?

Hey! You’re seeing this message because you’re a valuable member of the Unbounce Community.

We (@WinnieJung and I) want to get a better understanding of how we can help you optimize your campaigns and address the specific pain points that resonate most with you – and this is where we need your input.

When you optimize campaigns, what are the biggest blockers of success?

  • :moneybag: Cost to reach conclusion
  • :clock1: Time to reach conclusion
  • :thinking: Confidence in what to test
  • :balance_scale: Other high priority tasks get my attention
  • :robot: I know it can’t be optimized for everyone
  • :no_good_woman: None of the above (let us know in the comments below!)

0 voters

Thank you so much for your feedback. Again, if you don’t see the right option on this list, feel free to let us know in the comments, we’re all ears!

All the best,

– Jess & Winnie :wave:

The biggest blocker for me is usually how bare-bones the analytics are with Unbounce. I can’t see whether a variant bombed because mobile traffic hated it and desktop loved it, or any sort of geo information.

2 Likes

Fair! Would you say that if you could have one added insight in your analytics, it would be mobile vs desktop traffic?

2 Likes

Siento que faltan mas herramientas para poder medir y así para poder optimizar bien
por ejemplo: tiempo de duración en la landing… mapa de calor…
Podría leer la UTM para saber cuál es el canal que falla, en una de esas el comportamiento es distinto dependiendo de donde viene el cliente.
Y lo que dice Jeffp es muy cierto… que entregue estadísticas móvil vs escritorio.
Thanks!

@jeffp - May I highly suggest setting up Google Analytics? You can find so much information on your users when set up properly. We have even set up reports that pull this information out so we don’t have to jump into GA and sort all of the time! Feel free to message me if you’d like some help setting that up!

1 Like

I answered, “Other high-priority tasks get my attention” - but it is really time in general (as far as I see it).

Gathering materials needed to start can be a difficult task, even if we just talk about landing pages. You need a research period, brand standards (if you’re lucky), content, graphics/photos (not stock photos hopefully), CRM hookups, custom scripts (if needed), QA, internal and client approvals (that one can take a really long time :sweat_smile:). The same goes for ads as well! Then once you get established, there is of course ongoing reporting and maintenance. So then to optimize, you need to begin with again research and analyzing.

I am very fortunate to have a team of hard-working people with experience to knock these out, but starting out can be tough. Developing a thorough process can keep you on track!

1 Like

My main client insists on featuring the price and financing as the primary Headline. This is a very competitive field, so it’s a contest to see who offers the lowest prices. I would like to include other aspects such as quality of service or warranty or other things as the featured Headline versus placing those things lower on the page. But, budgetary constraints prevent the creation of too many variants.

1 Like

Gah I’d love to have a date range tool for analytics… sometimes I need to test my live pages or I’m changing a traffic source. But, I don’t want to have to delete ALL of my data for my pages. I’m stuck between resetting to zero or having dirty data.

Right now it’s all or nothing.

1 Like

@dan-stl If you don’t want to set up a full GA report, my advice would be to set up a simple Google Sheet to keep track of past experiments! This way you can have that archived data (even adding additional detail if you please) and then you can have clean data when running an experiment! It is a little extra work, but it would be worth it!