From the mind of a freshly caffeinated Dane:
Being a fan of short landingpages, the lenght of the page works for me, but there is a lo* of text on a very small amount of landingpage. So I would either add one more section to make room for it, or remove some of the text.
Go with just 1 phonenumber. If I, as a prospect, have to choose between “mobile” and “phone” then I automatically assume that one might not be answered, and I now have to determine which to call. Remove the friction easily though, by just removing one of them. (If it’s because one might not be answered, set up call forwarding with your phone company).
The background picture has pros and cons. He is looking at the contactform, and multiple studies show that humans tend to look where others look. He is also clearly wearing the logo which shows me that this is a representative.
The cons however are simply 2: He is squinting, probably at the light from the suns reflection, but that carries a negative connotation and I dont want an “angry” person to come visit my home. Lastly, he is just looking at a window, is this man really a building inspector?
Would see if I could find a picture of the same person where he is relaxed and inspecting something where a normal person wouldn’t think “That I can do myself”.
The columns have a few things I would test to show badges of instead. If they exist, then NZS:4306 + an insurance badge would free up a lot of space in the middle, and could be put at the edges of the page / in the header, as long as they are above the fold.
I would split this: Manawatu/Horowhenua. If you are running Google AdWords, then you have complete control over who lands where. Simply create different ads for people from each place, and use Dynamic Text Replacement on your pages to use the correct city when people visit from a certain place. And if they aren’t from any of those, then you can default back to using both.
In the bottom you have a section about what else you can help with. I’d create different landingpages for these instead.
A good test might be to add an exit-intent popup giving them a free sample of what their report could look like in exchange for a phonenumber or e-mail.
It would make sense to see if you can shorten some of the sentences either way, since you can convey the same message in fewer words, for example:
“Moisture checks with electronic instrumentation” // “Electronic moisture checks”
In the top, you emphasize the term “building reports”, but it has a line break in between which defeats the purpose. I’d advice you to put it on 1 line so that my brain can easily pick it up rather than seeing it as 2 separate things.
A lot of the text could be rewritten with mindset of benefits, not features. Think, what does the customer gain, rather than what you can offer.
For example: “Next day turnaround on reporting” // “Get your report in 24 hours!”
- I would start by testing other colors than red. The yellow and red in combination with the ribbon from mid-winter special screams “WARNING” and “DANGER” at me. I don’t want to click the big red button.
Should note, that if that is what’s trying to be conveyed since it’s a building report, it might be worth keeping it and instead testing a change of the copy on the page, to convey how there’s a “danger” involved in not getting it and that you can help alleviate that.
Coffee-mug is almost empty so will have to wrap up, but have a great day, and feel free to send me a message if you post an amended version.