I use WebTrends 10 as an analytics tool and am looking for other peoples experience on the best practices for tracking Paid Search campaigns that lead to Unbounce pages using Webtrends 10.
Currently i use a wt.mc code on my ppc ads and then wt.ac codes on my unbounce pages links. (I’ve also embedded the javascript onto each page I create in Unbounce).
However I still seem to be missing data in webtrends for campaigns that use Unbounce pages and don’t know why this is.