We all know landing page users are fickle. If any of you have looked at videos of people using your landing pages you will see them get agitated as soon as you ask the high threat questions (on multi step forms). They scroll up and down looking for trust, try and click ‘next’ without entering anything. You get the picture.
Some people have told us that the URL is a trust thing for them. If anything looks ‘out of place’ it could be dodgy, spam, phishing etc. So I wanted to ask the community the question about whether the CNAME commonly suggested at unbounce (and probably rarely questioned) could fit into that category --> TRY.YOURDOMAIN.COM.
I have seen the CNAME "WWW2.YOURDOMAIN.COM used in the past and have wondered whether that seems less of a departure from the norm (WWW) in the layperson’s eyes, such that it could avoid any negative perceptions of trust.
Maybe I’m splitting hairs. Keen to hear your thoughts.