As every good conversion optimizer knows, landing pages need to be tested in all different ways. One form of testing is A/B testing, but another type of testing that is equally important is usability testing.
So, I’m wondering, which tools or processes do you use for usability testing?
I recently stumbled upon a tool called Lookback.io, and it seems to be a very useful product for recording and sharing user tests. But there are a bunch of other tools in this space as well.
I’d love to hear your thoughts on user testing, and how you make it fit into your overall Unbounce landing page design and optimization process. Let’s share some tools and ideas!
PS: Other really cool user testing tools I love are: