I’m very new to landing page design and looking at unbounce ‘v’ modifying existing web pages.
In terms of the later, I’ve removed my site navigation and footer, leaving a single call to action (plus the site logo, which links back to the homepage).
My question is born out of lack of experience, but if a user lands on my page and ISN’T at the point where they want to provide details, how do I avoid them bouncing off the site. Should I have a “find out more” link somewhere, how prominently should it feature and so forth.
The page in question is for a niche ‘physical’ service business, so figuring out an absolutely compelling online CTA is quite difficult, I’ve taken the approach of offering a free PDF guide to the service/industry.
I would really value your feedback on this.