A big part of landing page optimization is usability testing. This is different from conversion rate optimization, in that with usability testing, we’re looking at how users interact with the page, issues they might encounter, task completion, etc.
I wanted to share a helpful tool that I recently stumbled upon for this type of stuff. It’s called UsabilityHub. They have a lot of different tests, but one that is very useful is called the “five second test.” You basically show an image/screenshot/website for 5 seconds, and then ask 1 question to the testers.
I recently did a test of the above-the-fold section of my homepage (seen below)…
… and in a matter of minutes I had 20 responses from people who were asked to explain what the page is about in one sentence. Remember, they only saw the image for 5 seconds. Here’s what they said:
!(https://d2r1vs3d9006ap.cloudfront.net/s3_images/1429999/RackMultipart20160608-98998-1sg7s0t-Homepage_Test 1_ UsabilityHub_inline.png?1465348736 “Image https//d2r1vs3d9006apcloudfrontnet/s3_images/1429999/RackMultipart20160608-98998-1sg7s0t-Homepage_Test__1___UsabilityHub_inlinepng1465348736”)
They even give you a nice word cloud of the more frequently used words in the responses.
!(https://d2r1vs3d9006ap.cloudfront.net/s3_images/1430001/RackMultipart20160608-66701-1jmmvu7-Homepage_Test 1_ UsabilityHub_2_inline.png?1465348790 “Image https//d2r1vs3d9006apcloudfrontnet/s3_images/1430001/RackMultipart20160608-66701-1jmmvu7-Homepage_Test__1___UsabilityHub_2_inlinepng1465348790”)
Imagine how helpful this can be to help you get your messaging correct!
Well, I just wanted to share this awesome tool with you all, since it seems to go well with Unbounce pages and A/B testing in general. I am not affiliated with it in any way.
Are there any other cool usability testing tools you know about? Please share!