Unreliable Statistics



I’ve been using Unbounce for several years and it is a product I believe in. I use Unbounce as a landing page platform for my Adwords campaigns. I’ve been noticing lately that my visitor stats on Unbounce is far greater than the visitors from my Adwords campaign. I don’t know where these visitors are coming from but it makes my split testing results irrelevant. What to do?


Hi @chris_ronk,

Your Unbounce stats and other analytics stats won’t ever match 100%. They’ll usually be close but might differ by a couple percentage points.

Keeping the above in mind, if your stats differ by more than a few percentage points there could be a variety of reasons.

Your Google Analytics data can tell you where the “extra” traffic is coming from.

There could literally be dozens of reasons why traffic your are seeing in Adwords doesn’t match the Unbounce stats.

If GA doesn’t point you in the right direction, I would reach out to the awesome folks at Unbounce support. They would be able to take a closer look at your pages and work through this with you.