You absolutely hit the nail on the head here, 100%. One of our biggest reservations for creating a Wordpress integration was that it might open the doors to use Unbounce in a way that it wasn’t meant to be used. At our core, we are a landing page building platform that is meant to be used in tandem with your PPC campaigns to create a seamless, high converting campaign. This is the focus of our entire product, so everything we do and everything we preach is working towards being the very best landing page building platform on the market.
With that being said, adding a wordpress widget might lead to some unconventional uses of the landing page building platform. An effective SEO strategy has it’s place in your marketing funnel, but it _shouldn’t _necessarily have anything to do with your PPC/landing page strategy. Building relevant pages on your home site _should _be a part of your overall plan, but again, this should live separately from your targeted marketing strategy.
The Unbounce landing page builder is, quite frankly, a very impressive tool when you’re using it for what it was developed for. However, when you start to use this tool to build web-pages that live in tandem with your site, you’re going to be missing out on core web functionality that offerings like Wordpress, Wix and Squarespace offer. Not to mention that when you start to blur the lines between your different marketing approaches, things become much harder to segment and successes become harder to track. As a product, we aren’t trying to pretend to be something we’re not. As you mentioned, we’re not trying to do many things averagely, we’re trying to do one thing brilliantly.
And yes, we’re aware that this functionality has been available on other platforms for a little while now - but we don’t want to just jump on the bandwagon for the sake of having comparable functionality. We only push features live that will benefit your paid marketing campaigns. If we feel that it could hinder your strategy or your conversions, we’re hesitant.
That’s why we’re sticklers when it comes to getting feedback on potential features such as a Wordpress widget. There have been quite a few valid points on why this integration would benefit the user, such as making it easier to get set up with multiple clients faster, and removing the friction from getting your landing pages launched in general. We hear that, and we agree with those points. Because of that, we are currently working on the integration and quite honestly can’t wait to push this out to our customers. We just hope everyone understands why it’s taken so long to validate the idea and get things set in motion.
Overall, I’d like to thank everyone in this comment thread for chiming in with their thoughts and ideas. We base a lot of what we do on feedback from our customers, so this honest feedback is crucial to our development. Stay tuned for more updates on our future integrations!