Hey Mike - great question!
We have hundreds of customers that use Unbounce and WordPress together. In fact, here at Unbounce our team uses both!
We use WordPress for parts of our website and blog and we use our own product, Unbounce, for landing pages. For every marketing campaign we run, we build a landing page for it and drive a portion of our traffic to it separately. This let’s our marketing team work fast, we don’t have to wait for our Developers to build hundreds of landing pages for us.
More importantly, as landing pages have one clear call-to-action, it helps us improve our conversion rates and ultimately improve our marketing ROI - a HUGE win for everyone on the team! I’d highly recommend checking out this behind the scenes post on how we use landing pages in house!
PS: Does anyone else in the Unbounce community have any insight for Mike? We’d love to hear how you all use Unbounce with your existing website. How do you use Unbounce in your marketing funnel?