Traffic Sources

Salim_Virani

Would be good to know what the traffic sources are, and how they affect each variant. I have some variants that I think would perform better from certain sources - I’d like to verify that.

17 replies

Carl_Schmidt1

That’s definitely a good idea. Until we get that built in to Unbounce, we recommend using a third-party analytics tool (such as Google Analytics). You can add Javascript tracking scripts to your page via our “Scripts” button in the editor.

A

This is a phenomenal idea. ROI Revolution has a good writeup on how to track metrics across multiple variants with Google Analytics –
http://www.roirevolution.com/blog/201…

If this could be implemented within the Unbounce platform, this would be a huge win! I have some ideas regarding how to best approach this. Rick, feel free to shoot me an email when you guys are considering this.

vlbeta

This is a phenomenal idea. ROI Revolution has a good writeup on how to track metrics across multiple variants with Google Analytics –
http://www.roirevolution.com/blog/201…

If this could be implemented within the Unbounce platform, this would be a huge win! I have some ideas regarding how to best approach this. Rick, feel free to shoot me an email when you guys are considering this.

Rick_Perreault
Rank

Thanks for the link. Great short read. We’ll certainly pull you into the conversation before we develop.

M

I vote to make it so that any incoming POST variables to a page are blindly passed along to the webhook. That way, your receiving site (PHP script, in my case), can address them.

Right now, you can define a hidden form variable, but that’s not flexible enough.

In my case, that would allow me to see what google keyword people searched for, and post it into my system, since Google Adwords currently passes in that sort of data when a person clicks an ad.

Carl_Schmidt1

Hi Mark! The initial click from an Adwords ad will be a GET request to the page. If you specify a hidden field in your form and give it the name of the parameter that Adwords uses to pass along the query data, then you can record the keywords used. Will that work for you? (We recently added a feature that auto-populates form fields with matching query parameters on the incoming request).

M

It sounds good, but i does not seem to work. To see, try this URL: http://www.formula1drive.com/?_kk=dri…. In the source, you will see that the _kk form field is blank.

Am I missing something?

Carl_Schmidt1

Hi Mark! You won’t see it in the source, we populate the fields with script at submit time. I just tested this out with a webhook, and passing along the _kk value to the webhook POST worked just fine! BTW, using postbin.org to test your webhooks makes things *much* easier.

M

Yes. This works great. Thanks!

Oli_Gardner
Rank

Here’s a blog post talking about the concept of segmenting inbound traffic sources to separate landing pages.

Check it out - http://unbounce.com/landing-pages/how…

S

How’s this feature coming along?

J

I agree with Oli on this. The whole point of creating a landing page, and you can create as many as you want and now put them into folders, is that there’s only one way to get to it (from the link you make).

Jose_Gabriel

We need this feature !!!

O

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D

I think that what would be really valuable would be able to look as conversions by different traffic sources. The traffic levels we have are reasonably small and so the success of a variant may be based on the traffic source (and the quality of the visitor) rather than solely the effectiveness of the page.

For example variant B may have better conversion than A, but this may be because the traffic driven at that time came through a source with better quality - more likely to convert - visitors.

Guy_Colangelo1

This one is HUGE. I’ve used ion interactive for 7 years and they allow this. What I’ve found from that long of time doing LPO, having a valid sample for your test is mandatory to improve conversions. The more micro you could get on your traffic source, the better the sample which yields a better result that STICKS. If you’ve tested variants that appeared to have “won” only to see it come back down to what you’ve been averaging, well, that’s the result of a flawed sample. Too much traffic from a high converting source skewed the results.

I do this in unbounce through very very detailed URLs that have a system to its naming. Here’s an example:

/medium-campaign-offer

So I will duplicate a page as many times necessary to separate out the traffic sources.

/adwords-brand-500off
/adwords-competitors-500off
/bing-brand-500ff
/email-inventoryblitz-500off

I could have easily created one page for $500 off but my testing would not be valid.

So, this isn’t the greatest solution, it creates more work, but if you’re testing landing pages, this is a necessary evil until unbounce focuses on productivity enhancements.

whitegold0758

yes Google analytic can track each variant along with all the experimentation.

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