Im working with an agency to build out our AdWords strategy and campaign. We are just at the very beginning testing stages. Working with Unbounce, their idea is to create variants for each page and have it auto-pick a variant from the ad. Our Unbounce forms are synced with Marketo campaigns which then push to Salesforce for full funnel tracking.
Here is where Im struggling and looking for help ideas:
- If we have auto-variants, Im not clear how I can differentiate on the Marketo backend which page was actually viewed to complete the conversion since all variants have 1 sync to Marketo. Would you create individual pages for each test?
- I could use lead source/lead source description potentially but in the event someone visits more than 1 time and completes 2 actions, I lose 1 of them since lead source and lead source description are hardcoded to not change.
- The agency wants to do a manual field where they would go into our system and mark the lead somehow as coming from a specific AdWords campaign and specific Unbounce page but I dont see how this would work in the long run. Ideas here?
Apologies for the long question but Im trying to nail down all the scenarios because I cant imagine Im the first to do this.