We have Unbounce integrated with the Tag Manager script and the Landing Pages are being tracked properly, bounce rate seems about right.
We want to understand the effectiveness of the Landing Pages and we want to build funnels internally (not GA funnels) so we know
a) how many pageviews each landing page had
b) how many of those landed on our registration flow
c) how many ended up registering
d) finally, how many purchased an item.
Unfortunately under the “navigation summary” within the page explorer I can’t see any user moving from any landing page to the beginning of the registration process. We know we’ve gotten registrations coming from these landing pages because of other methods but we need to see the whole reg flow to evaluate the landing pages properly.
Have you faced this issue? What can I do to solve it.