This has to be a stupid question, but where is the H1 tag?

Per my subject. I have a landing page and getting some ad relevancy issues in Adwords. Where can I find the H1 / Header 1 in Unbounce for SEO purposes? Is it under “Title” in Page Properties? Or is it on the left under Contents?

Contents has Section 1 / Headline
Then below this is Header / Headline / Form / Images / Etc


Hi Milan, good question! Here’s a short 1 minute video showing what to do:


Nicholas, this response is amazing and greatly appreciated. I really do appreciate the time you took to educate me. To further my question now that it is clear, what about for mobile?

The section I want as my Heading 1 is set to be ‘invisible’ on the mobile side of things. So how does this work say for SEO purposes… only desktop has Heading 1, 2, 3, etc if they are invisible on mobile — and mobile has NO Heading tags? Or, by having it invisible on mobile, does it nullify any chance of the heading tag altogether? ALTERNATIVELY, can I have a different heading tag in mobile opposed to the desktop?

Thanks again!

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Sure! That can be done by having a seperate headline on mobile, and just hiding it on desktop and vice versa. This short video shows exactly how: