Hey everyone! Zoltan here from Unbounce’s Customer Marketing team.
We’ve been shouting from the rooftops, metaphorically speaking, about page speed for the last little while, which is why I’m excited that my first community post is about some mind-blowing new findings.
Our research shows that marketers need to make page speed a priority, and we have stats to back it up.
Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a web page is slow to load?
It’s a clear sign of how long waits—by “long” we mean more than 3 seconds—can take a chunk out of your bottom line. But, heck, it’s also kinda intuitive, right?
How about this one:
19% of marketers don’t think that load times have an influence on their conversion rates.
So perhaps it’s not so intuitive after all.
We just released a Page Speed Report for Marketers about what consumers and marketers are thinking and doing about page performance in 2019. Last fall, we asked 750 consumers and 395 marketers about spending habits, advertising priorities, mobile web experiences, and more.
81% of marketers agree slow page speeds influence their conversions
Accelerated Mobile Pages are a mystery to most marketers, though 76% have at least heard of them
53% of marketers would give up videos if it meant faster loading pages
And lots more…
We hope these findings will encourage a more accessible web and eventually lead to better internet experience for everyone
How do you feel about page speed? Is it a priority for you this year? Let us know your thoughts about the report and/or what you hope to see more of. We’re all ears!
Zoltan signing off