My A/B tests are unlikely to achieve statistical significance in a reasonable amount of time if I am only looking at conversions, so I would like to take engagement metrics like avg. duration and bounce rate into consideration. I’m seeking advice on the best way to do this.
My thought is to create a custom report in GA, but I’ve never done this and I’m having difficulty with it. If anyone could point me towards a helpful article or something, that would be great!
Also, any other tips or ideas on how to
determine a winner when you have relatively low traffic
set up automation so that you receive a report on the regular
would be greatly appreciated.!