I'm currently setting up our company's integration with Salesforce. In SF, we use person accounts and opportunities, as we are mainly B2C. We have a trigger in place to automatically convert Unbounce leads as they are entered into SF. However, the SF lead conversion process specifices that leads with a BLANK company are converted to Person Accounts and those with a company are converted to business accounts.
Unfortunately, I cannot figure out how (or if it's possible) to pass a blank value for Company to SF from Unbounce. I've tried adding a hidden company field on my form with a blank default value and mapping that my SF company field, but I get an integration error unless there's an actual default value provided. And not mapping company at all produces an error as well.
Is it possible to do what I'm trying to do here?