Thanks for reaching out here
First off, I had to re-type the URL (www.softwareaudits.com) because without the “www.” it didn’t go straight to the page, that’s not really feedback but any time a user has to take an extra step to get to a destination it might decrease the odds of them getting to your page. I’d even make it clickable for the super lazy folks.
This landing page has a lot of really great information in it, it’s not too text-heavy and it’s very clear who the message is directed to (individuals who are facing a Microsoft or Oracle software audit).
I think this line “License Desk’s team of software licensing experts has worked with more than 4,000 businesses and organizations across industries” could be a bit more prominent, as it gives a lot of credibility to this cause.
Also, I’ve given the same little tidbit of feedback to some folks before, because I’m a stickler about it. I love it when landing pages have favicons.
In my opinion, favicons provide a sense of legitimacy to a landing page. In this case, you could use a the logo for License Desk as a favicon to show that they are affiliated. Personally, I’m more likely to navigate away from a site that may have skipped that step (like I said, I’m a stickler).
We’ve got some handy documentation here that can take you through the steps of implementing a favicon on your landing page.
Hope that gives you a starting point. We’ve got a group of @Unbounce-Experts who can give some feedback as well, I’m curious as to what their thoughts are.
I’ll keep an eye on this as this thread grows