Report statistical significance in the form of a confidence interval

Q: What feature / functionality are you looking for?
A: Report statistical significance in the form of a confidence interval with or without Smart Traffic enabled.


Q: What problem are you trying to solve?
A: Need to know if the Unbounce traffic and conversion sample size is statistically significant


Q: Is this being solved by another workaround or any other tool today?
A: https://neilpatel.com/ab-testing-calculator/

Hey @Kenji_Sano2,

I agree that the stats engine of Unbounce can be improved but you should be running your own stats anyway.

The current stats Unbounce provides are more like a general overview on performance. Ideally, you are pushing traffic and conversion data to your favorite analytics tool. Slicing and segmenting it for further analysis.

Best,
Hristian

Thanks!
How you push stats data to other analytics tools?

That really depends on your stack.

We’ve had clients use GTM, Segment, Tableau, etc.