I have a very short story to tell…
I published a very simple popup for a customer that reiterates a time-sensitive deal for residential TV & Internet. We immediately saw results (in under 48 hours) !
It took us about an hour to design, integrate, and publish this particular popup and the amount of missed opportunities we’re now capturing is astonishing.
If you find yourself unsure (or procrastinating) about publishing your popups - just do it!