1: What challenge are you currently trying to solve? Give as much detail as possible
We are a selling a sleeping device which improves sleep by regulating the pillow temperature through a water circulation system. Based on sleep science it targets the head area with the perfect temperature.
It is a $399 product so it is not easy to convince people and hence product education plays a big role. We need to educate people both about the sleep science side (cooling is good for sleep) and the product side (how it works).
So the real challenge is to convince people to clic on the ORDER NOW button in the bloc having the price tag.
2: How are you driving traffic to your page?
We are driving traffic through Paid Ads from Facebook, google etc
3: What is your conversion goal?
Conversion goal is clicking on the Order Now button which directs the user to initiate checkout
4: Provide a link to your published landing page / convertable: