Prime Commercial & Development Land Auction <> LP Layout and Conversion Funnel Optimization


#1

1: What challenge are you currently trying to solve? Give as much detail as possible

A few things:

  1. Updating current LP or re-creating a sexy, full-scale imagery focused landing page.
  2. Once the above is done, ensuring that the splash page is captivating and provides just enough information for potential end buyers but not too much that they bounce without continuing to our actual website (it’s old news. new site is under development now).
  3. Then once on the actual webpage driving them to convert (hard conversion: registering to bid for the auction)

2: How are you driving traffic to your page?
Pageviews

  • Monthly: 12K
  • Daily Avg: 500

Sources:

  • Facebook, Linkedin, AdWords (search, display, video), Youtube, Direct Buys, Business Journal online newsletters, multi-campaign email blasts, industry publications, national Real Estate, CRE, land, Commercial development syndicate (CoSTAR, Zillow, etc.)

3: What is your conversion goal?

  • 4.8% to convert from initial hit to website redirect (via property detail buttons)
    ** Recently, switched layout & strategy to encourage short form completion for information on the property.

4: Provide a link to your published landing page / convertable:

http://www.catesauction.com/osagenational/