Trying to make a long story short:
I work for a college where we regularly bombard students with emails with a solicitation to review and update their information via a prepopulated form.
As I moved to Unbounce, I figured out how to embed the form from our CRM into Slate as HTML, but don’t see that the submission of that form via the HTML can’t be counted/tracked as a conversion.
I currently have our prospective students directed to a campaign landing page with a button that directs them to a simple form landing page. Here’s a copy of that form landing page: http://go.twocolleges.com/unbouncetest/
A few things I’d like to do, if possible:
ONE: I’d like to send a percent of the audience directly to a variant of the initial landing page, which would be the form landing page. However, because I don’t believe I can track submissions in that HTML form as conversions, I won’t be able to measure that. (My concern is that a whole bunch of people are getting to that initial landing page and not taking the next step … we’d get a higher conversion rate if we just sent them to a simpler page that has the prepopulated form already present.)
TWO: For aesthetic (and, perhaps other reasons), I’d like to find a way to bring that CRM information into an Unbounce form and then export submission out, but I think this might be a bit too much to bite off. On top of everything, we need to have the high school match the high schools on our system as they then match a specific code for that high school. And, there just seems to be lots of complexities involving Unbounce, our CRM and our IT folks.
Follow any of that? Thoughts?