1: What challenge are you currently trying to solve? Give as much detail as possible
I want to increase the number of leads from this page. I.e. increase the Click to Lead rate.
Currently we have 2 conversion actions on the page, Call or Form submission.
The Click to Lead rate is currently at 12%. That means almost 90% of visitors click away.
We’ve been doing A/B testing, but a fresh pair of eyes on the landing page would be of great help.
2: How are you driving traffic to your page?
Pay Per Click (Google Ads)
3: What is your conversion goal?
Click to Lead conversion rate of 30%
4: Provide a link to your published landing page / convertable: