Popups, Sticky Bars & Search Rank



Ever notice the message in the Sticky-Bar builder…“An excessive height could adversely affect your search rankings”?

Could I get some trustworthy evidence or articles addressing that message? I am aware that pop-up ads in general can affect rank and UX. But what if it’s timed? What if it’s relevant to site content? What if it’s helpful to the user? I would love more education or confirmation on this because the articles I have read seem to address the obvious. If it looks like spam, then your page will lose rank. Duh…

So what do you all think?

Let’s say my sticky-bar is 200px tall, and it’s a promoting something helpful like telling people to drink more water in the summer heat. Will my site lose a percentage of search rank in the summer because of that sticky-bar?

Looking for any kind of feedback from the friendly Unbounce Community :smiley:


This may help with some background @Kyle.C - https://www.searchenginejournal.com/7-tips-using-pop-ups-without-harming-seo/198221/

And Google’s official post - https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html


Oh nice, really liked the search engine journal article!