Personalization

I’d like to personalize my landing pages so that approximately half of the text on the page (including testimonials) changes to match the visitor and their intent. Is there any other way besides dynamic text replacement that will allow me to do this on Unbounce? Setting up UTM codes to pass that many paragraphs of text sounds like a nightmare to set up and manage. I’d appreciate any tips or advice!

Hi @brandonh,

There are ways to do it but the actual implementation comes down to how would you get the intent in the first place?

Best,
Hristian

Hi Hristian, I was thinking of sending that information through a URL parameter. For instance, for a dental clinic that does Invisalign, I’d like to send that parameter to change the text in the headline, but also populate the testimonials with Invisalign-specific testimonials.