Pass UTM parameters through to Mailchimp integration?

  • 28 January 2021
  • 4 replies
  • 14 views

I am trying to pass my UTM parameters through a form to my Mailchimp audience, has anyone been able to do this?


4 replies

Userlevel 7
Badge +4

Hi Marie, are you using the native Unbounce/Mailchimp integration? And do you have your UTM parameters saved as hidden fields on your Unbounce form?

Good question and Iā€™m interested in responses. I simply add the UTM parameters to the landing page URL in the links on my email. Am I misinterpreting the question or missing some elegant trick?

Hi Nicholas, no I am using an Unbounce form.

Userlevel 7
Badge +4

What about the hidden fields? Are those in place on the backend of your Unbounce form, with names that match each UTM parameter?

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