I’m on the same page as @Alex_O on this one, it’s difficult to scan the copy on your page as the white text is hard to make out on the light background. As much as it would drive any designer to hear it, sometimes you need to make your message “pop”. I’ve added a few more points that you can click to expand:
The icons that describe the benefits of signing up (weight loss, energy levels, quality of life) probably don’t need the second line of supporting text. It’s quite small, and it’s just extra work for the user to read through them. The process of landing on the page and being convinced by the offer should be as quick as possible, the longer they spend reading the bits and pieces, the more likely they are to bounce.
The “About” section where it shows how many clients served, how long this company has been in operation is very important content that can inspire confidence in your product. I’d remove the team photo and make that section stand out quite a bit more.
If you’re giving something away after booking a consultation, that should be paired with your CTA. Something along the lines of “Book a consultation [within X days] and receive a FREE information pack” either paired with a form to book a consultation, or with a “Book Your Consultation” lightbox button.
There’s quite a few different CTA’s on this page, and that could confuse your visitors. Should they request an appointment, read the blog, or get started today? General rule of thumb is to have as little CTA’s as possible. One at the top, one at the bottom, and ideally have them lead to the same goal. If you’re trying to promote different actions, I’d run a separate page and do some A/B tests to examine what’s working best.
Once you settle on a CTA, it should be a lot more dominant, I’d move it above the fold so the user can see what they’re supposed to do when they land on your page. I’d also suggest a different colour for your CTA button because black doesn’t create much of a sense of urgency – it also looks very similar to the icons that are just below it.
Here’s a link to our 2016 look book which examines a lot of really strong marketing campaigns, you might find some inspiration there.
Hopefully that gives you a jumping off point! Feel free to reach out if you have any questions