Page review for Weight loss surgery


#1

1: What challenge are you currently trying to solve?
We want audiences to sign up for a free consultation


2: How are you driving traffic to your page?
PPC, social, email, direct etc.


3: What is your conversion goal?
ZERO at the moment - needs something


4: Provide a link to your published landing page / convertable:
http://www.wishihaddoneitsooner.com.au/


#2

Hi there!

While I am not a conversion “specialist” I do see probably dozens of landing pages working at Unbounce everyday.

My first reaction seeing your page is that there is quite a bit of beige tones. It’s a little challenging to focus on your white text on the beige hero image of the stretching ladies.

You may want to consider doing some A/B testing using a different hero image - maybe one that is a different colour - or by changing the format/colour of your text so your page’s Call to Action really pops. I probably spent too much time trying to read the text on the hero image before I noticed the black button with the white text telling me to Get Started Today.

You might want to take a look at the 50-Point Checklist for some tips/pointers on ways you can optimize your page further. Not every point may necessary be applicable to your page, but it’s a great resource for touching things up.

Overall I think you’re off to a great start!


#3

Hey Craig!

I’m on the same page as @Alex_O on this one, it’s difficult to scan the copy on your page as the white text is hard to make out on the light background. As much as it would drive any designer to hear it, sometimes you need to make your message “pop”. I’ve added a few more points that you can click to expand:

Benefits

The icons that describe the benefits of signing up (weight loss, energy levels, quality of life) probably don’t need the second line of supporting text. It’s quite small, and it’s just extra work for the user to read through them. The process of landing on the page and being convinced by the offer should be as quick as possible, the longer they spend reading the bits and pieces, the more likely they are to bounce.

Confidence

The “About” section where it shows how many clients served, how long this company has been in operation is very important content that can inspire confidence in your product. I’d remove the team photo and make that section stand out quite a bit more.

Giveaway

If you’re giving something away after booking a consultation, that should be paired with your CTA. Something along the lines of “Book a consultation [within X days] and receive a FREE information pack” either paired with a form to book a consultation, or with a “Book Your Consultation” lightbox button.

CTA

There’s quite a few different CTA’s on this page, and that could confuse your visitors. Should they request an appointment, read the blog, or get started today? General rule of thumb is to have as little CTA’s as possible. One at the top, one at the bottom, and ideally have them lead to the same goal. If you’re trying to promote different actions, I’d run a separate page and do some A/B tests to examine what’s working best.

Once you settle on a CTA, it should be a lot more dominant, I’d move it above the fold so the user can see what they’re supposed to do when they land on your page. I’d also suggest a different colour for your CTA button because black doesn’t create much of a sense of urgency – it also looks very similar to the icons that are just below it.

Here’s a link to our 2016 look book which examines a lot of really strong marketing campaigns, you might find some inspiration there.

Hopefully that gives you a jumping off point! Feel free to reach out if you have any questions :grinning: