Ciao Lorenzo! Benvenuto a Unbounce! I’m half Italian so I felt the urge to show off a little
There are several factors as to why a campaign won’t succeed. Without getting into too much detail here are some of the most common weak spots:
- Poor quality traffic due to keyword selection & campaign structure
- Ad copy & ad creatives communication are disconnected from landing page offering
- Poorly designed landing page
- Poor landing page copy
In your case, 66 clicks isn’t enough to reflect the true performance of your campaigns, but I see how it could be alarming!
I took a quick look @ your LP and I felt the text was a little cluttered. Try to cut down on copy if possible + create some space around your text. Additional space around your text will make elements such as bolded text + Call-To-Actions appear even more important!
Take a look at this great resource from unbounce re attention-driven-design.
If you have anymore Qs, feel free to fire them away!