Thanks @leah.ann Leah! Really happy to hear you’re enjoying the blog series already on Day 1 — transparency has been a big part of what’s helped us through the tough times at Unbounce since the day we started. The more open we are, the more help we receive and the easier it is to move forward. Love that you see this in our community too!
Great comments and questions all around. I’ll see how many of them I can provide thoughts on.
Is that 6% based on the same demographic that have adopted your landing page technology (i.e. 6% of your current landing page product users are also using popups/sticky bars), or do you have a separate audience that you’re basing that percentage on? (Not necessarily asking you to share these numbers, just food for thought.)
Yes, that 6% is based on our overall customer base… as in the one that has 100% adopted Landing Pages (given it has been our one and only tool for 8.5 years.) Our mission has been to expand our platform with more tools to help marketers convert more, get better return on their marketing budgets and do it all faster. Expanding that to help them leverage their existing website traffic in better ways (Sticky Bars & Popups) seemed like a natural fit for the same customer base. Arguably we didn’t invest enough time up front segmenting our market and clearly defining our targets within our customer base though — this has been a big learning for us moving forward.
what are your thoughts on kind of “segregating” (to an extent) popups and sticky bars from your landing page products, maybe even more so than you’re currently doing? I’m sure there’s an entire demographic who aren’t customers yet, who might be interested in your P/SB (that’s what I’m calling it from now on) technology, but who don’t need the whole landing page package.
That is definitely an opportunity, and one that we still discuss. Currently we are putting most of our focus into combatting the adoption obstacles that we know about and learning as much as possible along the way. The outcome of that might be to re-visit our market strategy for the tool itself. At the end of the day, if you are using sticky bars and popups on your website to capture leads, re-direct or shape traffic, or promote new products or services — all of those use-cases will require a landing page at some point, right? We want to be that all-in-one conversion-focused solution for you. That’s not to say there might be better ways of packaging up our products, including different subscription plans. All possible outcomes from our next few months of effort and learning!
The community could also possibly benefit from a category specifically dedicated to P/SB, similar to how there’s a specific category for “Landing Page Feedback”.
That is a great idea! I’m sure this is already in the back of @Jess’s mind, but I’ll ping her for follow up. Would love to see community members like yourself sharing feedback on sticky bars and popups, and how to use them well. How do you strike that balance between providing great experiences for your visitors while still increasing conversions? When we started Unbounce in 2009, if marketers knew what a landing page was, they mostly knew them as “squeeze pages.” They were rarely delightful, value-adding, or mutually benefiting for both visitor and marketer. There is lots of similar education to be done about popups and sticky bars and this community is an excellent place to do that! Not to mention sharing creative use-cases that help push the boundaries of our product — I personally love seeing that.
Thanks again for your comments Leah, hope the rest of the blog series helps inspire some new ways for you to leverage Unbounce.