now I have created my landing page how do I get my unbounce link out there to market to test?
If you haven’t already, setup your landing page on a custom domain:
As for testing, checkout the video below on starting a AB test:
Hope you find these links helpful!
Two of the best marketing channels I’ve found for testing landing pages are Paid Search and Email.
Each of these channels enable you to precisely split equally targeted traffic to validate the difference between page variants.
Remember to test long enough until your findings are statistically significant.
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You hit the nail right on the head, Dustin. Email and Paid Search are two of the best marketing channels to use in your landing page strategy. The more precise and qualified you can be with your traffic, the more accurate your test results will be.