Welcome! First off, nice design. I like it. Very clean layout.
Here is some feedback upon first glance:
The first thing I’m noticing is that there is no call-to-action (CTA) above the fold. Since so many visitors don’t scroll, it is important to take advantage of the above the fold area as much as possible. Consider putting a call-to-action button above the fold, somewhere near the photo of the guy writing.
Secondly, your call-to-action is a bit “soft” both in the way it is worded and in the color choice. “Show me upcoming dates” doesn’t compel me to take action. Consider something like “Register to Learn the Six Steps Now.” You can probably come up with something much better. But try to think of the CTA as completing the phrase “I want to…”. And as for the color of the button, maybe try to make it pop out a little more. The yellow looks good on the blue background, but when it’s on the white background, it kinda blends in. And maybe work with the text color too. White text on light yellow is a bit hard to read.
Consider adding a video. If you have one, a video can be a great way to spruce up an event registration page. People want to see and hear the event.
Consider getting rid of the stock photo of the guy drawing the arrow/chart. People can smell the inauthenticity of a stock photo from a mile away. It’s not going to help the page at all. I like the photo of the classroom. That looks authentic. If you can add more images like that, it will help people envision what it’s like to attend the workshop.
For your testimonials, consider using a photo of a person (preferably the person giving the testimonial) rather than a logo. People connect with people more than they do with logos. And maybe bump up the text of the testimonial section. You really want people to see that social proof.
Sorry for jumping around here, but back to the above-the-fold area… try simplifying it. Right now, I’m hit with the main headline “Six Steps to a Winning Business Workshop” and then I read the questions in red, and then from there, I scroll. I bet you are losing people because they’re not reading everything in the headline. You have a lot of info there. Consider simplifying it to a main headline, a main sub-headline, 3 bullet points (not questions, but benefits), and a call-to-action button.
And lastly… 90% of the time, the conversion problem is not the landing page layout, but the offer itself. I think you might have an issue with your offer here, because you’re bascially trying to get paid registrations from this page, yet you only mention the cost in one section. At first, I thought it was a free workshop. Are you getting a lot of clicks to your Eventbrite page, but not a lot of sales? That could mean that your visitors are interested, but they either didn’t realize it was a paid event or they weren’t convinced of the value.
To solve this, you could try a number of things, but I’d have to understand your funnel. Are you sending cold traffic to this page? Facebook ads? If so, maybe put this step further down the funnel, and first just try to get them to sign up for a free “preview” webinar or something, just to get their email address. Then, you can warm those leads up using an email automation to get them to register for the paid event.
Otherwise, if you’re already sending warm traffic to this page, and they aren’t converting, you might want to make it more clear up front that this is a paid event, and sell them on the value and what they’re getting out of it, rather than just letting them see the upcoming dates.
Let me know if you have any questions Shyma and best of luck with the page!