New landing page feedback


1: What challenge are you currently trying to solve?
Increasing conversion rate

2: How are you driving traffic to your page?
Paid-social & PPC, majority mobile prospecting.

3: What is your conversion goal?
Purchase/Trial Sign-Up

4: Provide a link to your published landing page / convertable:
example page


That’s an incredible page, Jonny! I honestly don’t know what I’d do to improve it just based on a quick glance. You have all the right elements in place. Well done.

Are you running any qualitative testing on it? Heatmaps, scroll maps, session recordings, etc?

And are you seeing a drop off at a certain point in the funnel?



Hey Mr.Johnny!

Great looking page! I agree w/ Nicholas - have a look at insights via a tool like Hotjar. It will give you a baseline of behaviour on your page along with Google Analytics.

Some questions for you:

What is a free trial? What can the user expect to receive when they start for free?

What is your click-through-rate from landing page to the next page?

Have you tested sending them directly to the “Choose Your Eye Power” page?


Dare I say it…

It is an eye-catching landing page.

I like what @Stefano asked. Could you eliminate the click on “select your prescription” and just take them straight to choosing the eye power?

Alternatively have you tested pointing users directly to, Instead of /welcome-to-waldo? I’d be curious to see what that albeit less informative page but simplified experience would do for conversions.


Great looking page. If you are looking to test any eliminate on your page I would test the CTA. Try changing the color and the text to see if you can increase conversion. Again, great page.