1: What challenge are you currently trying to solve?
Increasing conversion rate
2: How are you driving traffic to your page?
Paid-social & PPC, majority mobile prospecting.
3: What is your conversion goal?
Purchase/Trial Sign-Up
4: Provide a link to your published landing page / convertable:
example page https://try.eu.hiwaldo.com/welcome-to-waldo/
+4
That’s an incredible page, Jonny! I honestly don’t know what I’d do to improve it just based on a quick glance. You have all the right elements in place. Well done.
Are you running any qualitative testing on it? Heatmaps, scroll maps, session recordings, etc?
And are you seeing a drop off at a certain point in the funnel?
Regards,
+4
Hey Mr.Johnny!
Great looking page! I agree w/ Nicholas - have a look at insights via a tool like Hotjar. It will give you a baseline of behaviour on your page along with Google Analytics.
Some questions for you:
What is a free trial? What can the user expect to receive when they start for free?
What is your click-through-rate from landing page to the next page?
Have you tested sending them directly to the “Choose Your Eye Power” page?
Dare I say it…
It is an eye-catching landing page.
I like what @Stefano asked. Could you eliminate the click on “select your prescription” and just take them straight to choosing the eye power?
Alternatively have you tested pointing users directly to, https://eu.hiwaldo.com/pages/free-trial-sign-up. Instead of /welcome-to-waldo? I’d be curious to see what that albeit less informative page but simplified experience would do for conversions.
Great looking page. If you are looking to test any eliminate on your page I would test the CTA. Try changing the color and the text to see if you can increase conversion. Again, great page.
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