New image formats like JPEG2000, JPEG XR and WebP


Q: What feature / functionality are you looking for?

Unbounce supporting new file / image formats to increase pagespeed

Q: What problem are you trying to solve?

Increasing page speed

Q: If solved, what value would this provide (ex. increased efficiency, cost savings, etc.)?

Better quality score in Google Ads, improved user experience

Q: Use Case example? (ex. As a ____ I want to be able to _____ so I can _____.)

I want to be able to upload new image formats to increase my pagespeed.

Q: Is this being solved by another workaround or any other tool today?
A: ____________

No not really.


Hey @SebastianTh,

Unbounce is already doing a lot to speed up our landing pages.

However, introducing something new and shiny it’s not always the best path forward.

Just off the top of my head I can think of at least a few good reasons to not introduce new image formats: backwards compatibility, browser support, licensing and not least of all actual real world use.

I don’t have any inside knowledge on the future plans of Unbounce so take this as my own 2c.



Very valid point. Didn’t think about that.

I reached out to Unbounce support and they told me that there’s going to be a lot of further improvements on image optimization, etc. within UB in the near future.

Speed Optimization has priority A for them right now :wink: