Since launching popups in November 2016, Unbounce’s website conversion tools have come a long way.
We’ve consistently been adding new and updating existing features, not to mention adding a whole new web conversion tool to our platform: Sticky bars.
But few enhancements have been as exciting — and frankly as out of the blue as the one I have for you today.
See, just before the holidays, Unbounce Product Owner Cole Derochie came to me and said, “Hey, so I know we were gonna wait until next quarter to launch A/B testing for sticky bars and popups, but we figure we can actually ship it in a few weeks.”
So, folks, allow me to introduce to you to our not one, not two, but three game-changing popup and sticky bar enhancements, just in time for your 2018 campaigns…
A/B testing for popups and sticky bars
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Just like with landing pages, you can now validate and optimize your sticky bars and popups.
The same A/B test centre you know and love, but now for popups and sticky bars.
Make the most out of your website traffic by comparing two or more variations of your sticky bar or popup with an A/B test to determine which results in the highest conversion rate. Then, promote the champion and repeat — the sky’s the limit!
City-specific geo-targeting
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Now you can get even more specific with who you show (or don’t show) your sticky bars and popups to thanks to city-specific geo-targeting.
Include or exclude visitors based on their location. Go broad with region-, country- and even continent-specific targeting, or get granular with city-specific targeting.
Skip the spray and pray method and get your regional promotions and offers in front of exactly the right visitors.
Set-it-and-forget-it scheduling
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Reserve your brain power for important campaign work. Start and stop your sticky bars or overlays according your campaign plan without having to check back.
Spend your mental energy for running kickass campaigns, not remembering to turn your popups and sticky bars on and off.
Now you can easily schedule seasonal campaigns or time-boxed promotions that start and stop showing to your visitors when you want, so you don’t have to remember to turn them on, or turn them off.
What do you think about our new enhancements?
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And if you have any questions or feedback, drop me a comment — I’m happy to help!
